Public Events

Masata Public Welfare Initiative Enters Tibet — Supporting Children’s Healthy Growth

From May 29 to 30, 2025, ahead of International Children’s Day, Singapore’s well-known baby and child skincare brand Masata partnered with the Lodi Public Welfare Alliance to travel across mountains and rivers into the Tibet Autonomous Region. The team visited Dongga Town Central Primary School and Zhongda Town Central Primary School in Lang County, Nyingchi City, carrying out a two-day public welfare initiative themed “Childlike Dreams · Growing Minds”.

The goal was to bring festive blessings, care, and companionship to children living in high-altitude regions.

Bringing Warmth to the Plateau Through Action

In the refreshing May climate of southeastern Tibet, the Masata public welfare team and alliance volunteers visited two rural primary schools over the course of two days.

They provided students with practical items such as learning supplies, sports equipment, and skincare products, while also organizing a series of thoughtfully designed interactive programs to create a joyful and memorable holiday experience for both teachers and students.

At Dongga Town Central Primary School, Masata participated as a representative philanthropic enterprise in the school’s “National Unity as One Family” cultural performance. Students dressed in traditional ethnic attire and showcased local dance and music, expressing the vibrant spirit of Tibet’s younger generation. Masata volunteers also joined the campus carnival activities, building genuine connections with the children through relaxed and heartwarming interactions.

Meanwhile, at Zhongda Town Central Primary School, the Masata team supported the school’s “Red Scarves Love the Motherland” themed activities and “Remember the Party’s Teachings, Become a Strong Nation’s Youth” educational program. Through a flag-raising ceremony, themed class meetings, and a drawing competition, the activities encouraged students to develop aspirations that align personal growth with national development. The atmosphere was lively, and the children expressed their dreams and determination through their drawings and heartfelt words.

Commitment Demonstrates Responsibility

This trip to Nyingchi, Tibet, is not Masata’s first step in public welfare.
Since officially launching the Lodi Public Welfare Alliance program in 2024, Masata has consistently followed the principle of “Love on the Road, Warmth Moving Forward,” focusing on improving the education and living conditions of children in remote regions of China.

From early-stage material donations to now being deeply involved in campus cultural initiatives, Masata’s charitable efforts have evolved toward greater systemization and depth.

“We believe a company’s value is not only measured by commercial success, but also by how much it gives back to society,”
said Masata’s Public Welfare Director.
“Every time we step into a school and see the children’s smiles, it strengthens our commitment to public welfare. Our goal is not just a one-time visit, but long-term companionship and sustained support.”

Rooted in Professionalism, Guided by Compassion

As a Singaporean brand with over 20 years of dedication to children’s skin health in Asia, Masata has always upheld “Minimalist Skincare, Scientific Care” as its core mission.

Since its founding in 2002—starting with Professor Denis establishing the R&D laboratory, working closely with NUS Medicine on formulation development, and building a unique ingredient database based on over 3,000 skin sample analyses—Masata’s business development has always been grounded in scientific research and deep human concern.

This care for children naturally extends to the brand’s approach to social responsibility. While providing safe and professional baby and child skincare products for families across China, Masata also continuously explores how to use its resources to create value for wider groups of children—an effort aligned with the brand’s vision.