Dong Xuan Partners with Masata Mother & Child Series to Bring Science-Backed Protection to Infant Skin Health
Recently, renowned actress Dong Xuan officially became the brand ambassador for the Masata Mother & Child Series. As a widely respected celebrity mother, Dong Xuan shared that her decision to partner with Masata stems from a deep alignment with the brand’s R&D vision:
“As a mother, I place great importance on the safety and scientific foundation of infant products. Masata’s strict control over ingredients and professional research on skin feel give me full confidence when choosing products for myself and my child.”
The partnership will highlight Masata’s three core products — the Blue Shield Children’s Physical Sunscreen, the Children’s Hydrating Essence Cream, and the Children’s Shampoo. Each product leverages the brand’s independently developed patented technologies, specially optimized for the unique characteristics of infant and child skin.
Blue Shield Children’s Physical Sunscreen: Building a Light-Protection Defense System
In the infant sun protection category, Masata’s Blue Shield Children’s Physical Sunscreen introduces a pioneering “external sun protection + internal skin nourishment” dual system.
With a gentle physical sunscreen base, it creates a reliable protective shield for delicate skin. The formula uses SPF30 and PA+++, fulfilling daily outdoor protection needs without placing an excessive metabolic burden on young skin. The natural mildness of physical sunscreen also makes it suitable for sensitive-skin children.
According to Masata’s R&D team, the product uses non-nano physical sunscreen particles (>500D molecular weight) as the primary protection barrier, which reflect UVA/UVB using physical mechanisms. This avoids irritation risks associated with chemical sunscreen filters. Combined with Anti-UV full-spectrum light-blocking technology, the sunscreen forms a “physical reflection + technological shielding” dual-defense system that is non-penetrating, non-comedogenic, and skin-safe.
Notably, the formula includes three patented repair ingredients working synergistically:
– Gentian Anti-Irritation Factor — relieves sun-induced discomfort
– β-Glucan — repairs UV-inflicted skin damage
– Four-Season Flower Concentrate — antioxidant and prevents pigmentation
Laboratory tests show the sunscreen retains over 85% protection efficiency after 4 hours of continuous use and reduces skin moisture loss to one-third that of standard sunscreens.
Children’s Hydrating Essence Cream: Specialized Barrier Repair Formula
Masata’s Children’s Hydrating Essence Cream is designed to address common infant skin issues during autumn and winter. It incorporates breakthrough moisturizing technology, combining patented β-Glucan with six imported high-performance ingredients.
Its hero ingredient — plant-derived squalane—has gained significant attention in infant skincare in recent years. Structurally similar to the natural oils in human skin, squalane:
― replenishes skin lipids
― forms a breathable protective film
― reduces moisture loss
― alleviates discomfort caused by dryness
― provides light, non-greasy hydration suitable for all seasons
― soothes sensitivity and defends against external irritation
― supports repair of damaged skin barriers
High-quality plant squalane used by Masata contains no fragrances, colorants, or common irritants, and has passed strict toxicological evaluations to ensure infant safety.
The R&D team emphasizes that the cream uses small-molecule plant oils with superior skin affinity, absorbing 40% faster than traditional mineral oils. With strict allergen control, the product has passed third-party safety assessments and is suitable for most infant skin types, including sensitive skin.
Children’s Shampoo: Safe & Gentle Hair Care for Babies
Masata’s Children’s Shampoo represents a major advancement in infant cleansing formulations.
The product uses a combination of organically certified APG and 11 amino acid surfactants, cutting irritation to less than half of traditional formulas while maintaining effective cleansing.
Its mild, weak-acid, tear-free system closely matches the natural pH of infant scalp, ensuring a safe and comfortable washing experience.
Scientific R&D at the Core of Product Development
Masata’s core user base is concentrated in Tier-1 and new Tier-1 cities, with 76% being highly educated mothers. These consumers habitually examine ingredient lists and prioritize scientific safety over marketing claims.
Industry experts note that with growing awareness of scientific parenting, the infant personal care market is shifting toward professionalism and precision. Masata integrates biotechnology with infant skincare needs, consistently upholding its brand philosophy of “Minimalist Skincare, Scientific Care.”
Dong Xuan’s endorsement is expected to amplify the spread of scientific parenting concepts and elevate the standards of infant care products.
As consumers become increasingly knowledgeable, product strategies grounded in scientific research and ingredient safety are becoming the industry’s new direction.
Masata Brand Origins
Founded: 2002
Origin: Singapore
Parent Company: Singapore Anyou Trading Pte. Ltd.
R&D Background: Developed by a PhD team from the National University of Singapore; formulas certified organic in Singapore.
Market Presence: Entered the China market in 2022 and established an operations center in Guangzhou.